Post by account_disabled on Mar 5, 2024 2:56:30 GMT -5
Then the usefulness varies based on different factors and different product categories. For example, for a restaurant it is vital, it is one of the activities that benefit most from Local Search and if you think about it, you too will probably have happened more than once to look for a place to eat somewhere, to call them or to find directions. roads. For an industry that produces mechanical components, local search is, however, marginal. The usefulness also depends on the areas where the point of sale is located , it is very important, for example, in tourist areas and in areas where there is a large passage of people (for example metropolitan areas) because when a person needs something (for example to eat, move, buy something, etc.) use the mobile phone to search the surroundings.
In smaller, non-touristy towns, Local Search is, however, less important Brazil Phone Number since the small size of the area allows all inhabitants to "map" the activities of the area in their heads without using technological devices. Local Search Marketing: who should invest in it? CLICK TO TWEET #3. How have users' search habits changed over time? And what does this mean for brands? Over time, people learn to use the technologies at their disposal better and more deeply, they become increasingly aware of the possibilities they have and exploit them. So they rely more and more on the tools at their disposal. To thrive, brands always need to connect with their potential customers . Being where the customers are is one of the foundations of marketing. And if customers are looking for this information on these Local Marketing systems, brands must be there offering all the correct information to be reached quickly.
Many recent studies highlight how approximately a third of searches done on smartphones are local . A truly important number considering that, now, people search more from smartphones than from desktop computers. #4. What are the main Local Search Marketing strategies? As I said before, you need to be where the people who search are , therefore primarily on Google . On this engine, when you carry out local searches, you can appear as textual links (therefore "traditional" SEO activity), in the sponsored ads of AdWords, but also in the maps box (called Local Pack). If, however, you use dedicated apps such as Google Maps, Yelp, Around Me and the like, you need to understand how to be present among the search results, possibly in clearly visible positions. On Google, in addition to doing "traditional" SEO, you need to enter the "Google My Business" program and optimize the relevant tab. The other players have similar programs.
In smaller, non-touristy towns, Local Search is, however, less important Brazil Phone Number since the small size of the area allows all inhabitants to "map" the activities of the area in their heads without using technological devices. Local Search Marketing: who should invest in it? CLICK TO TWEET #3. How have users' search habits changed over time? And what does this mean for brands? Over time, people learn to use the technologies at their disposal better and more deeply, they become increasingly aware of the possibilities they have and exploit them. So they rely more and more on the tools at their disposal. To thrive, brands always need to connect with their potential customers . Being where the customers are is one of the foundations of marketing. And if customers are looking for this information on these Local Marketing systems, brands must be there offering all the correct information to be reached quickly.
Many recent studies highlight how approximately a third of searches done on smartphones are local . A truly important number considering that, now, people search more from smartphones than from desktop computers. #4. What are the main Local Search Marketing strategies? As I said before, you need to be where the people who search are , therefore primarily on Google . On this engine, when you carry out local searches, you can appear as textual links (therefore "traditional" SEO activity), in the sponsored ads of AdWords, but also in the maps box (called Local Pack). If, however, you use dedicated apps such as Google Maps, Yelp, Around Me and the like, you need to understand how to be present among the search results, possibly in clearly visible positions. On Google, in addition to doing "traditional" SEO, you need to enter the "Google My Business" program and optimize the relevant tab. The other players have similar programs.