Post by account_disabled on Feb 24, 2024 2:28:53 GMT -5
Given that Instagram users choose the social network because of the visual component, creatives for this platform must be bright and memorable. It is important that the images stand out against the background of the feed or look as similar as possible to an organic post. When creating a creative on Instagram, it is better to follow the technical requirements: video parameters — gif, mov and mp4; duration - no more than 30 seconds (ideally - about 15 seconds). the picture size is 1080x1080 pixels. the image format is 1:1. Usually, people scroll through the Instagram feed without sound and quite quickly. According toresearchHubSpot for 2020, only 29% of users watch Instagram Stories with sound. The majority (56%) sometimes turn on the sound, and 15% never turn on the sound
. Promotion on Instagram The main idea of the video must be conveyed visually in the first 3 seconds. Some examples of successful creatives: Promotion on Instagram Promotion on Instagram Read also :Top 7 mistakes in digital marketing. What should not be done? Subscribe to the hot ones Asia Phone Number List Subscribe to the monthly NEWS DIGEST Enter your E-mail How to calculate the advertising budget for promotion on Instagram? In targeting, there is such a concept as delayed demand - when a user does not convert immediately after encountering an ad. The lack of calls from the received traffic creates the illusion that targeted advertising on Instagram is not very effective. But this is a mistaken opinion. For the clarity of the calculation of the advertising budget on Instagram, we will simulate an ideal situation with maximum conversion traffic. As an example, let's take an advertisement about baby carriages.
Before planning a budget, you should ask yourself a few questions: How many leads do you need to bring from the ad? What should be the price of the lead? Average amount from an order for the purchase of a baby carriage? What indicators will the conversion of the site give? For example, let's take the following indicators (in the order of the questions): 30 leads; 300 hryvnias; 6,000 hryvnias; 2%. Based on this, in order to receive 30 leads for 300 hryvnias, we need a budget of 9,000 hryvnias. And if you manage to reach 30 leads, the income will be 180,000 hryvnias. Also, to get the same 30 buyers (assuming a 2% conversion), we need 1,500 clicks per ad. To understand how much advertising on Instagram costs and how realistic it is to achieve the specified goal, you need to set the average CTR for advertising on Instagram for our topic and the relevant region. Therefore, you will have to invest a little in testing (no more than 5 thousand hryvnias) and observe its results for a week.
. Promotion on Instagram The main idea of the video must be conveyed visually in the first 3 seconds. Some examples of successful creatives: Promotion on Instagram Promotion on Instagram Read also :Top 7 mistakes in digital marketing. What should not be done? Subscribe to the hot ones Asia Phone Number List Subscribe to the monthly NEWS DIGEST Enter your E-mail How to calculate the advertising budget for promotion on Instagram? In targeting, there is such a concept as delayed demand - when a user does not convert immediately after encountering an ad. The lack of calls from the received traffic creates the illusion that targeted advertising on Instagram is not very effective. But this is a mistaken opinion. For the clarity of the calculation of the advertising budget on Instagram, we will simulate an ideal situation with maximum conversion traffic. As an example, let's take an advertisement about baby carriages.
Before planning a budget, you should ask yourself a few questions: How many leads do you need to bring from the ad? What should be the price of the lead? Average amount from an order for the purchase of a baby carriage? What indicators will the conversion of the site give? For example, let's take the following indicators (in the order of the questions): 30 leads; 300 hryvnias; 6,000 hryvnias; 2%. Based on this, in order to receive 30 leads for 300 hryvnias, we need a budget of 9,000 hryvnias. And if you manage to reach 30 leads, the income will be 180,000 hryvnias. Also, to get the same 30 buyers (assuming a 2% conversion), we need 1,500 clicks per ad. To understand how much advertising on Instagram costs and how realistic it is to achieve the specified goal, you need to set the average CTR for advertising on Instagram for our topic and the relevant region. Therefore, you will have to invest a little in testing (no more than 5 thousand hryvnias) and observe its results for a week.