Post by account_disabled on Jan 24, 2024 0:50:15 GMT -5
Not everyone can comply with the “stay at home” requirement. With the restriction of public transport, a personal car becomes not just a comfortable means of transportation, but a necessity. Content marketer of the automotive agency Digital.Automoto.ua Elena Grushchanskaya collected current forecasts of the car market and examples of marketing from the largest manufacturers. She also drew up an action plan for a car dealership during quarantine. Reading time: 12 minutes Automotive market forecasts for 2020 How car dealers and manufacturers are reacting to quarantine How to promote a car dealership during quarantine conclusions Elena Grushchanskaya content marketer Elena Grushchanskaya , content marketer at the automotive agency Digital.Automoto.ua Automotive market forecasts for 2020 First of all, you should pay attention to the trends in China. This is the largest automobile market, which has already gone through quarantine and is gradually recovering.
A survey by research Fax Lists company Ipsos showed a number of changes in consumer behavior. study study 3 study 2 study 4 As you can see, the role of online activities in purchasing decisions is increasing. Moreover, according to Frost & Sullivan forecasts, the virus will stimulate massive online car sales and by 2025, 6 million cars will be sold through online platforms. How car dealers and manufacturers are reacting to quarantine As customers move online, so do marketing budgets. Marketers proceed from the hypothesis that during quarantine people will spend more time on social networks, which is why special attention is paid to SMM. Lead generation on social networks is becoming the main source of customers for car dealerships. To quickly process leads from social networks, set up automatic call back to received phone numbers. For detailed instructions, read the article “How to set up automatic callback for forms on any websites and social networks .
Car advertising Car manufacturers and dealers are adapting to the current situation. Companies are reducing the share of offline advertising and moving resources online. Car market in quarantine Some companies offer to order a car “at home”. All documents are completed remotely, and the purchase is delivered to the new owner by tow truck. contactless test drive Car delivery Others offer “contactless” test drives, for which customers do not need to visit a showroom. Brand activities are also important - think about how your company can help in the fight against the virus and implement this idea. For example, a number of Ukrainian car services have announced free repairs of emergency vehicles. Companies in other industries are also introducing contactless services and adapting to social distancing.
A survey by research Fax Lists company Ipsos showed a number of changes in consumer behavior. study study 3 study 2 study 4 As you can see, the role of online activities in purchasing decisions is increasing. Moreover, according to Frost & Sullivan forecasts, the virus will stimulate massive online car sales and by 2025, 6 million cars will be sold through online platforms. How car dealers and manufacturers are reacting to quarantine As customers move online, so do marketing budgets. Marketers proceed from the hypothesis that during quarantine people will spend more time on social networks, which is why special attention is paid to SMM. Lead generation on social networks is becoming the main source of customers for car dealerships. To quickly process leads from social networks, set up automatic call back to received phone numbers. For detailed instructions, read the article “How to set up automatic callback for forms on any websites and social networks .
Car advertising Car manufacturers and dealers are adapting to the current situation. Companies are reducing the share of offline advertising and moving resources online. Car market in quarantine Some companies offer to order a car “at home”. All documents are completed remotely, and the purchase is delivered to the new owner by tow truck. contactless test drive Car delivery Others offer “contactless” test drives, for which customers do not need to visit a showroom. Brand activities are also important - think about how your company can help in the fight against the virus and implement this idea. For example, a number of Ukrainian car services have announced free repairs of emergency vehicles. Companies in other industries are also introducing contactless services and adapting to social distancing.