Post by account_disabled on Jan 2, 2024 1:56:49 GMT -5
We always find ourselves with of Latin American countries. In the end, we are writing for you Don't miss our weekly releases of educational content at blog es about everything you need to know about Digital Marketing, Sales in e books, spreadsheets and webinars. If you are one of those who keep using your cell phone watching the chains “share with your friends on WhatsApp” or keep up with Facebook by watching the comments and photos posted by your contacts. If you share the posts of your favorite brands or keep an eye on Twitter trends, keep an eye on Instagram stories and give a like to those brands that you enjoy and follow daily, let me tell you that this article is for you. Much more than a like Today we will talk about what metrics to take into account for social media strategies and to understand a little about how big brands do the analysis. First you have to know their personality, since there are some brands that tend more towards freedom than others.
This freedom is reflected in the tone of their content, depending on this they Special Data have different analysis metrics. What do brands measure on social networks? Before the creation of reactions on Facebook, this channel only measured the number of likes, comments and shares of a publication and it was measured in a certain time. But, with the arrival of different reactions and feelings to the channel, brands are now forced to take into account the feelings of their audience. But be careful, not only the interaction of the content published in the profile is measured, well, this only helps to look at people's participation, and since there are other important analysis items. Facebook and Twitter have very well structured statistics that have the ability to measure by specific temporalities, that is, you can know in detail how many new people entered or left your profile, how frequently they interact with your publications or how frequently You are responding to comments made by people who follow you.
How do you know if the strategy is working? It all depends on their objectives, since measuring the interaction of a global account like Adidas is not the same as doing it for a regional or local brand. That is why it is important to understand the role of each one, their objectives and personality in relation to each network. The key is to set goals that are achievable, measurable and modifiable. That is, they have the ability to modify themselves along the way, since networks and the digital world are in rapid and constant change, and therefore, we must be prepared for any eventuality, in order to modify ourselves if required. the direction of the goals. Generate valuable content Brands speak at the same time so frequently and so loudly that it is difficult to capture a message and remember it later.
This freedom is reflected in the tone of their content, depending on this they Special Data have different analysis metrics. What do brands measure on social networks? Before the creation of reactions on Facebook, this channel only measured the number of likes, comments and shares of a publication and it was measured in a certain time. But, with the arrival of different reactions and feelings to the channel, brands are now forced to take into account the feelings of their audience. But be careful, not only the interaction of the content published in the profile is measured, well, this only helps to look at people's participation, and since there are other important analysis items. Facebook and Twitter have very well structured statistics that have the ability to measure by specific temporalities, that is, you can know in detail how many new people entered or left your profile, how frequently they interact with your publications or how frequently You are responding to comments made by people who follow you.
How do you know if the strategy is working? It all depends on their objectives, since measuring the interaction of a global account like Adidas is not the same as doing it for a regional or local brand. That is why it is important to understand the role of each one, their objectives and personality in relation to each network. The key is to set goals that are achievable, measurable and modifiable. That is, they have the ability to modify themselves along the way, since networks and the digital world are in rapid and constant change, and therefore, we must be prepared for any eventuality, in order to modify ourselves if required. the direction of the goals. Generate valuable content Brands speak at the same time so frequently and so loudly that it is difficult to capture a message and remember it later.