Post by account_disabled on Jan 1, 2024 22:53:44 GMT -5
Does it make sense that the famous Easter bunny is currently on the crest of the wave? Aren't there still a few months before it monopolizes all the flashes? The truth is that yes, but this character has decided to leave his burrow to replace Santa Claus himself in a new spot released in Brazil by the chocolate brand Lacta. But why does the good old Easter Bunny decide to take on the duties of Santa Claus? Aware that the elderly are the greatest risk group in the coronavirus pandemic , the Easter bunny decides to replace Santa Claus (who is already quite tall) and usurp his sleigh to deliver his gifts to children this Christmas. The spot , in which Santa Claus can stay safe at home thanks to the generous gesture of the Easter bunny, appeals to solidarity in a year marked by the omnipresent social distance in which Lacta and its products want to be the link between the families. If you do not see the embedded video correctly, click here The David São Paulo agency signs the new and magical Lacta Christmas spot . «It seemed clearly wrong to us to ask Santa Claus this year to come out and deliver the gifts.
That's why we asked the Easter bunny to help him with this very important task," explains Rafael, VP creative director of David São Paulo. «Although we are facing a fairy tale, there is a very important message in it. Lacta has started a movemen Phone Number List to emphasize the magical nature of Christmas, even if we have to celebrate it in a different way this year . The brand shows how important it is for everyone to get involved so that Christmas continues to exude magic,” adds Donato. "Lacta wants to create delicious shared moments and unite people by valuing everyday relationships ," says Renata Vieira, head of the chocolate division at Mondelez Brazil, Lacta's parent company. It is certainly not the first time that the Easter bunny makes its way into a Christmas advertisement this year. This character also has a starring role in Channel 4's Christmas spot. DATA SHEET Advertiser: Mondelez Client Team: Alvaro Garcia/ Renata Vieira, Isabela Elias, Jaqueline Gimenes, Amanda Affonso & Nicole Prudente, Client Media: Pedro Studart, Alexandre Nolasco & Gabriela Lima Agency: DAVID Global CCO & Partner.
Pancho Cassis MD, Global COO: Sylvia Panico VP Creative Director: Rafael Donato Executive Creative Director: Edgard Gianesi Associated Creative Directors: Fabrício Pretto & Rogerio Chaves Copywriter: Luca Trincanato Art Directors: Alexandre Smissen & Marlus Lau Producers: Fabiano Beraldo & Vanessa Wallner Graphic Producers: Samuel Silva & Victor Folha Account Team: Carolina Vieira, Natalia Rakowitsch, Amanda Medeiros, Andrea Barrios, Danyelle Genestreti & Regina Madeira Planners: Daniela Bombonato, Felipe Pádua & Camila Baltar Social Media: Lucas Patricio , Isabela Dias, Andrea Neves, Karine Viégas, Luiza Moraes, Ully Correa & Felipe Costa Innovation & Technology: Toni Ferreira & Gustavo Nanes Media: Marcia Mendonça, Mateus Madureira, Renata Caovilla, Larissa Abreu, Luciana Miranda, Gustavo Salgado, Amanda Siqueira & Lucas Gimenez Production Company: Paranoid Director: Luis Mermet Executive Producer: Egisto Betti Account Team: Marina Marujo, Marcel Weckx & Nathalie Vieira Production Coordinator: Luiz Armesto, Gabi Hahn & Maria Fernanda Cicaroni Post-Production Coordinator: Carol Fernandes Finishing.
That's why we asked the Easter bunny to help him with this very important task," explains Rafael, VP creative director of David São Paulo. «Although we are facing a fairy tale, there is a very important message in it. Lacta has started a movemen Phone Number List to emphasize the magical nature of Christmas, even if we have to celebrate it in a different way this year . The brand shows how important it is for everyone to get involved so that Christmas continues to exude magic,” adds Donato. "Lacta wants to create delicious shared moments and unite people by valuing everyday relationships ," says Renata Vieira, head of the chocolate division at Mondelez Brazil, Lacta's parent company. It is certainly not the first time that the Easter bunny makes its way into a Christmas advertisement this year. This character also has a starring role in Channel 4's Christmas spot. DATA SHEET Advertiser: Mondelez Client Team: Alvaro Garcia/ Renata Vieira, Isabela Elias, Jaqueline Gimenes, Amanda Affonso & Nicole Prudente, Client Media: Pedro Studart, Alexandre Nolasco & Gabriela Lima Agency: DAVID Global CCO & Partner.
Pancho Cassis MD, Global COO: Sylvia Panico VP Creative Director: Rafael Donato Executive Creative Director: Edgard Gianesi Associated Creative Directors: Fabrício Pretto & Rogerio Chaves Copywriter: Luca Trincanato Art Directors: Alexandre Smissen & Marlus Lau Producers: Fabiano Beraldo & Vanessa Wallner Graphic Producers: Samuel Silva & Victor Folha Account Team: Carolina Vieira, Natalia Rakowitsch, Amanda Medeiros, Andrea Barrios, Danyelle Genestreti & Regina Madeira Planners: Daniela Bombonato, Felipe Pádua & Camila Baltar Social Media: Lucas Patricio , Isabela Dias, Andrea Neves, Karine Viégas, Luiza Moraes, Ully Correa & Felipe Costa Innovation & Technology: Toni Ferreira & Gustavo Nanes Media: Marcia Mendonça, Mateus Madureira, Renata Caovilla, Larissa Abreu, Luciana Miranda, Gustavo Salgado, Amanda Siqueira & Lucas Gimenez Production Company: Paranoid Director: Luis Mermet Executive Producer: Egisto Betti Account Team: Marina Marujo, Marcel Weckx & Nathalie Vieira Production Coordinator: Luiz Armesto, Gabi Hahn & Maria Fernanda Cicaroni Post-Production Coordinator: Carol Fernandes Finishing.