Post by account_disabled on Dec 2, 2023 23:24:18 GMT -5
In an era where everything is driven by digital information and Social Media, the online behavior of modern people has changed. Until it becomes a part of everyday life According to statistics from Hootsuit, the average social network usage hours of people around the world in April 2021 was 4.33 hours per day. Last April, the average time was 3.51 hours and Thai people in 2021 also used social media to search for information about various brands, up to 52.5%. Source: We Are Social If brands analyze online data and use it to benefit their marketing efforts. It will allow us to reach the target group more easily and know what customers are talking about the brand's products and services at that time.
Simply put, brands can listen to the voices of consumers by analyzing data through Phone Number List marketing tools. And today, STEPS Academy will take everyone to get to know Social Listening and how to apply Social Listening tools to plan marketing strategies. What is Social Listening? Social Listening is collecting consumer information on social media such as Facebook, Instagram, Twitter and Youtube so that we can know who is talking about the product. and services of our brand Including being able to know where it was spoken Who is speaking in comments on social platforms? The main purpose is This allows us to listen to what consumers say online (Social Media). The data that we can analyze is as follows: Our company or brand Products and services Influencer and Key Opinion Leader Competitor companies or brands Industry news, trends that are being talked about, etc.
Video explaining how to use Social Listening in business “So Social Listening is something that can create opportunities for brands in the future by using opinions from consumers to improve Content Marketing strategies and helping to see overall strategies of competitors. Including creating effective influencers to market and creating brand partnerships that have more interaction with customers. ” How are Social Listening and Social Monitoring different? Social Listening Focus on looking at the overall picture of the brand. Products and services: What are they talking about on Social Media? For example, Disney Hotstar , which just launched in Thailand, how is Social Media paying attention? In what aspects is it talked about? Social Monitoring Focus on following and taking care of our own brand. Such as expressing opinions, making inquiries and ordering products and services, including answering problems that arise with customers.
Simply put, brands can listen to the voices of consumers by analyzing data through Phone Number List marketing tools. And today, STEPS Academy will take everyone to get to know Social Listening and how to apply Social Listening tools to plan marketing strategies. What is Social Listening? Social Listening is collecting consumer information on social media such as Facebook, Instagram, Twitter and Youtube so that we can know who is talking about the product. and services of our brand Including being able to know where it was spoken Who is speaking in comments on social platforms? The main purpose is This allows us to listen to what consumers say online (Social Media). The data that we can analyze is as follows: Our company or brand Products and services Influencer and Key Opinion Leader Competitor companies or brands Industry news, trends that are being talked about, etc.
Video explaining how to use Social Listening in business “So Social Listening is something that can create opportunities for brands in the future by using opinions from consumers to improve Content Marketing strategies and helping to see overall strategies of competitors. Including creating effective influencers to market and creating brand partnerships that have more interaction with customers. ” How are Social Listening and Social Monitoring different? Social Listening Focus on looking at the overall picture of the brand. Products and services: What are they talking about on Social Media? For example, Disney Hotstar , which just launched in Thailand, how is Social Media paying attention? In what aspects is it talked about? Social Monitoring Focus on following and taking care of our own brand. Such as expressing opinions, making inquiries and ordering products and services, including answering problems that arise with customers.